THINK

Systems Thinking.

Structuring ambiguity, rules, and data into coherent product logic.

THINK

Systems Thinking.

Structuring ambiguity, rules, and data into coherent product logic.

FRAME

Experience Architecture.

Shaping complex tools into clear structures, flows, and decision paths.

FRAME

Experience Architecture.

Shaping complex tools into clear structures, flows, and decision paths.

BUILD

0→1, 1-N Product Building.

Turning ambiguity into buildable products.

BUILD

0→1, 1-N Product Building.

Turning ambiguity into buildable products.

REALIZE

Product Realization.

Turning strategy, UX, and front-end logic into working product experiences.

REALIZE

Product Realization.

Turning strategy, UX, and front-end logic into working product experiences.

Archer
  • WHO I AM!

I’m a product builder combining design aesthetics, human-AI interaction, and product engineering. I use AI-assisted workflows to move from ambiguity to structured interfaces, working products, and fast problem-solving.

I’m a product builder combining design aesthetics, human-AI interaction, and product engineering. I use AI-assisted workflows to move from ambiguity to structured interfaces, working products, and fast problem-solving.

Product systems, agentic workflows, and independent explorations.

Product systems, agentic workflows, and independent explorations.

AI Graph Explorer

Transforms complex industrial data into an interactive knowledge graph for faster exploration and insight.

Product developer

AI EXPERIENCE

PRODUCT ENGINEERING

Legal Mastery Platform

An AI-powered legal learning platform that personalizes practice, feedback, and study guidance based on each student’s learning progress.

PRODUCT STRATEGY

PRODUCT DESIGN

PRODUCT ENGINEERING

RCA Agent

AI-assisted root cause analysis that helps engineering teams connect evidence and identify likely causes faster.

PRODUCT DESIGN

AI WORKFLOW

PRODUCT ENGINEERING

My Blogs

Ideas worth sharing.

Insights worth keeping.

Ideas worth sharing.

Insights worth keeping.

under the hood

under the hood

Services.

Sheen Liu

Branding

I help brands look sharp, sound right, and work better — online and off.

PR & marketing

Launch campaigns, content, positioning — from press releases to product messaging.

Web & app design

Clean, considered, conversion-focused. Built around your business, not a template.

Front-end development

Framer, Webflow, or hand-coded. Every build is fast, responsive, and beautiful down to the last pixel.

SheenLiu.

Branding

I help brands look sharp, sound right, and work better — online and off.

PR & marketing

Launch campaigns, content, positioning — from press releases to product messaging.

Web & app design

Clean, considered, conversion-focused. Built around your business, not a template.

Front-end development

Framer, Webflow, or hand-coded. Every build is fast, responsive, and beautiful down to the last pixel.

SheenLiu.

Branding

I help brands look sharp, sound right, and work better — online and off.

PR & marketing

Launch campaigns, content, positioning — from press releases to product messaging.

Web & app design

Clean, considered, conversion-focused. Built around your business, not a template.

Front-end development

Framer, Webflow, or hand-coded. Every build is fast, responsive, and beautiful down to the last pixel.

Process.

Methodical process

Research-informed decisions

Scalable by default

Collaborative checkpoints

A methodical, research driven process that delivers lasting outcomes.

Over time we refined a rigorous, collaborative approach that keeps teams aligned and drives measurable results. We aim for lasting impact, not just hand-offs.

Discovery

Concept

Execution

Launch

Stakeholder interviews & briefing

Concept refinement

User & market research

Creative & strategic exploration

Direction alignment

Design systems

Iterative testing & QA

Rollout & support

Post-launch optimisations

Discovery

Concept

Execution

Launch

Stakeholder interviews & briefing

Post-launch optimisations

Concept refinement

User & market research

Creative & strategic exploration

Direction alignment

Design systems

Iterative testing & QA

Rollout & support

Ideas & thoughts

Ideas & thoughts